More and more entrepreneurs want to make their packaging more sustainable. That makes sense, but the range is large and the terms can be confusing. Biodegradable, plastic-free, PLA… what does it actually mean? As a result, choices are sometimes made that are not SUP-proof or end up being unnecessarily expensive. In this blog, we list the most common mistakes and show you how to avoid them.
Using Bioplastics where they are not allowed
Bioplastics such as PLA sound like a sustainable alternative, but under SUP legislation they are often still classified as plastic. This means that for on-site consumption they are usually just as restricted as regular plastic. Think of coffee cups or meal packaging used directly on location.
Only in specific situations, such as takeaway or delivery combined with the correct waste processing, can bioplastics be allowed. Even then, it is important to check whether your packaging actually complies with the rules.
Our advice? Choose fully plastic-free alternatives wherever possible. This keeps you on the safe side of the law and helps you make a clear, future-proof choice.
Choosing packaging without considering the waste system
Compostable packaging sounds like an ideal solution. But it only works properly if it is collected and processed in the right way. In practice, many municipalities do not separately collect compostable packaging with organic waste. As a result, it often ends up in residual waste and is incinerated.
Want to approach this smartly? First check how waste streams are organised in your municipality or region. Also make sure to communicate clearly on-site, for example with visible bins and simple instructions for your customers. Or choose packaging that has a lower impact even in residual waste, such as fully plastic-free alternatives. This way, you make a choice that not only sounds good but also works in practice.
Choosing packaging based on appearance instead of material
A brown kraft container or a cardboard cup quickly looks sustainable. But appearances can be misleading. Many of these products still contain a plastic coating on the inside to make them grease- or water-resistant. This means they still fall under SUP rules or are harder to recycle than you might expect.
How can you recognise this? Always check the product specifications. Look for terms such as “PE coating”, “PLA coating” or “bioplastic lining”. If you see these, the packaging contains a (bio)plastic layer. It is also important to ask your supplier directly whether the product is completely plastic-free, instead of relying on how it looks.
At TakeAware, we are transparent about this. In our product range, you can clearly see what materials are used and whether coatings are applied. This ensures that what looks sustainable is actually sustainable.
Thinking that sustainable always means more expensive
Sustainable is often automatically associated with higher costs. But that is not always true. The final price depends on the material, your purchasing volume and how you use the packaging. When you compare properly, you will often see that the difference is smaller than expected or even disappears.
So look beyond the price per box. What does the packaging cost per order? Are you using packaging that is too large or too heavy for what you serve? And what about SUP surcharges or waste costs? By calculating per application instead of just purchase price, you get a more realistic and often more positive picture.
A good example is our plastic-free packaging. These products are completely free of plastic and competitively priced. There are also more sustainable options for snack trays and cups that are comparable in price to traditional alternatives.
Sustainable does not have to be an extra cost. With the right choices, you make a smart investment for your business and the future.
How to choose the right packaging for your business
Not sure which packaging fits your situation? This short checklist helps you make it clearer:
1. How will the product be used?
Is it for on-site consumption or for takeaway and delivery? This directly determines whether SUP rules apply.
2. What does the legislation say about this type of packaging?
Does it contain bio(plastic) or a coating? Check whether it complies with SUP rules in your situation.
3. How is waste handled in your municipality?
Is compostable material collected separately or does it end up in residual waste? Choose a solution that works in practice.
4. Does the packaging fit your portions and concept?
Not too large, not unnecessarily heavy and suitable for what you serve. This saves both costs and materials.
5. Is the material information transparent?
Do you know exactly what the packaging is made of? This helps you avoid unwanted surprises later on.
If you are unsure, TakeAware is happy to help. Feel free to contact us and we will look at what fits your situation best. This way, you make a choice that works for your business and for the future.
Author: Henri Elferink
