The food packaging industry is constantly evolving in response to changing regulations and consumer preferences, technological advancements, and growing environmental awareness. Here are five trends currently shaping the market.
Sustainability lies at the heart of the packaging industry. The growing awareness of the harmful effects of plastic has not only spurred consumers but also policymakers worldwide to take action. This led to the creation of the SUP guidelines, which encompass a package of measures to reduce the share of plastic in litter. Consequently, manufacturers are compelled to rethink their packaging methods and embrace alternatives that are kinder to the planet.
At TakeAware, it's no different; that's why we offer more sustainable alternatives for disposable items, often made from plant-based materials. Most products in our range contribute to a circular economy, where waste gets a second life and is transformed into packaging. It's all about Friendly Disposables for us. We are making strides in this direction, but we don't want to make it too heavy. We're here to help you become more sustainable step by step!
2. Reusable packaging
Starting from January 1, 2024, the principle of reusable tableware for on-site consumption will be in effect. This means that washable tableware, such as reusable mugs in the office and high-quality recyclable cups and containers at festivals and events, will become the norm.
This trend has also led to various trials in stores and supermarkets, introducing and experimenting with reusable and refillable packaging. This approach seamlessly aligns with the circular economy, in which packaging is designed to be used over and over again.
3. Smart packaging
With the integration of technology into food packaging, we now have smart packaging. These are equipped with features like QR codes to provide consumers with information about the origin and shelf life of the food. This not only contributes to transparency but also enhances food safety.
4. Custom packaging designs
Today, it's essential for your brand to stand out. Printing disposables with your own logo is one of the easiest ways to advertise your business. You serve delicious products, and the outside world should know where they come from! Additionally, the more you see something, the more you recognize it, and the same goes for your business logo!
Personalized packaging ensures that you stand out from the crowd. It's the way to increase your brand awareness. Many of our disposables are suitable for customization. You can find more information about that here.
Consumers increasingly value convenience. Single-serve packaging, meal kits, and microwave-safe packaging cater to the needs of a busy lifestyle. This not only simplifies consumption but also reduces food waste.
If you're looking for packaging options that align with these trends, look no further than TakeAware. From sugarcane snack containers to reusable coffee cups, we offer a wide range of solutions that fit a sustainable and innovative future. Explore our full range today and experience the benefits of our packaging for yourself.